Website Design , as told by Netmajic
As with all employees, there is a job description, training, constant communication of current company products, services, and how to treat customers, client feedback, performance evaluation, and the expected return on investment. The only difference is the digital employee works all year, 7 days a week, 24 hours a day, does exactly what you tell it, and never calls in sick.
- Do you wish your company's website was returning on your investment?
- What does a company need to do?
- How much does it cost?
- How long does it take?
- Should a website be part of your company marketing campaign?
Let's get this last question out of the way right up front. Does my company need a website? Absolutely YES! Welcome to the 21 st century.
The Big Scheme of Things
In the big scheme of running a company, the digital employee, i.e. website, is in the marketing department. This is where the company's brand responsibility resides. Brand is defined and re-enforced every time your company interacts with a person. The person may be a customer, investor, vendor, employee, employee's family member, competitor, or the general public. When a company interacts with a person through their website, it is your "digital brand". Successfully building a consistent brand requires integration of the company's operations, i.e. how a company finds, serves and satisfies customers, and the company's marketing, i.e. how a company manages its media and messages in the competitive and confusing marketplace or marketspace. Marketing sets the brand promise through the message. Operations makes good on the promise with every interaction. Consistent brand integration of operations and marketing spells success.